Marketing and PR Intern at Breslow Partners.
Rittenhouse Square, Philadelphia, PA.
My Time at Breslow Partners.
Interning at Breslow Partners was the most real-world PR experience that I have ever gotten. As a Public Relations and Marketing Intern, I got to write Press Releases, optimize and manager PR plans, organic and paid social media strategies and email campaigns for a local grocery store. My time there allowed me to fine tune my content creation, copywriting and editorial skills as well as improve my client-relationship and business analytics accumen.
A Press Release I drafted for Phillips Seafood & Steak Restaurant
Valentine’s Day Special
Instagram feed of the account I managed during my time there.
Instagram feed of the account I managed during my time there.
An excerpt from an email campaign
After executing weekly email campaigns for South Square Market, I compiled email data (deliverability, open rates, click-thru rates etc) and determined which campaigns outperformed others.
Using my analyses, we were able to pivot content for the email campaigns and saw a significant 6% increase of average open rates during my time there.
In a quarterly meeting with our client, I put together data insights from email campaigns and then calculated the deliverability, the open rate and average of unsubscribed customers. The average open rate continued to steadily increase during my time as an intern there.
A Facebook Ad
This Facebook Ad generated 1.7K impressions and 111 engagements with an ad spend of $20.00.